Yesterday was the first meeting of a course for local crafters that I'm participating in. It was so fun to meet a bunch of happy, inspired craftswomen in person and I'm already looking forward to our meeting next week. I joined the project to get to know other self-employed crafters in my area, got to do some networking! I really enjoyed the lecture yesterday too, it was all about visual marketing eg. shop displays and although most of the expamples were from big shops the ideas can be implied on a sales booth at the fair or a small table at the craft market. The best part of it was when we got to put theory into practise and rearrange a local craft shop last night!
My group chose a black, white and grey theme with a hint of red. I thought it was great fun running around in the shop collecting lovely handmade items. Made by someone else! As much as you enjoy making and selling your own stuff it can be very refreshing to arrange someone else's work for a change. The pictures are a bit dull since it was late and the lighting wasn't the best and flash is not my best friend so I try to work without him (or is it her...).
My group worked with "the first table". This is what you see when you first enter the shop on the right hand side. We learned that customers tend taking to the right when they enter a shop. We chose to tempt the customer with some neat wrist warmers and scarves. And look at all that yummy yarn!
What I learned about table displays was not to mix too many colours if possible, two or three will be enough. Think in squares when you arrange the objects on the table, 'fan arrangements' are strictly forbidden, according to our lovely teacher, because they make the table look busy and hence does not help the customer see what you have to offer at first glance, which is important, because you want people to see what you have to offer, right! Another simple thing to know- always display an uneven amount of items; 3, 5, 7... This was a challenge in a shop with so many unique items! Another thing we did on our table was to repeat round shapes, the round baskets, the angels arranged in a circle, the ceramic bowls and the lovely white glass balls together with the felted balls for babies (they have a little bell inside). So repetition is another word to remember!
I hope some of you found this short report of my new knowledge useful. I know I have to go and rearrange my shelf at this shop that sells my products on consignment, I have feeling I am breaking all the rules :)
Have a lovely weekend!