When I heard that Gudrun Sjödén was going to open a shop in Helsinki was very happy, I've always enjoyed visiting her colourful shops in Stockholm. I got excited when I noticed I was going to be in the city the grand opening day. Gudrun is a true inspiration, I think! She has been selling her clothes by mail-order (later also on-line) and in shops since 1976, that's my whole life time! All this time she has stayed true to her particular style making colourful and comfortable clothes in natural materials for "real women". Gudrun Sjödén has created a strong, personal brand that stands out in the fashion industry, a great achievement today. Above all I think she has showed us that you can do things your own way!
I took some snap-shots in the shop, it was a challenge, because it was CROWDED, I wasn't the only one who wanted to meet Gudrun :)