When I heard that Gudrun Sjödén was going to open a shop in Helsinki was very happy, I've always enjoyed visiting her colourful shops in Stockholm. I got excited when I noticed I was going to be in the city the grand opening day. Gudrun is a true inspiration, I think! She has been selling her clothes by mail-order (later also on-line) and in shops since 1976, that's my whole life time! All this time she has stayed true to her particular style making colourful and comfortable clothes in natural materials for "real women". Gudrun Sjödén has created a strong, personal brand that stands out in the fashion industry, a great achievement today. Above all I think she has showed us that you can do things your own way!
I took some snap-shots in the shop, it was a challenge, because it was CROWDED, I wasn't the only one who wanted to meet Gudrun :)
Oh, delicious colors! I had never heard of her but now want to find out m-o-r-e. A real treasure she is!
Posted by: Jenny Bonynge | 20 February 2013 at 05:12 PM
Beautiful colors!! I did not know.. Thank you! Paola - Italy
Posted by: Amore di Zia | 13 February 2013 at 11:46 AM
Nice pictures … love Gudrun as well! Love her clothes and you're right, she is a great inspiration. Will be very happy when she will open the new german shop in Cologne in March – pretty close to where I live, yay!
Posted by: Eva Marion | 13 February 2013 at 01:04 AM